Book Chapter “Neuro-Linguistic Hack” (IGI Global)

ABSTRACT

The evolution of the human being is a manifestation of the dynamic nature of needs as

seeds for the future of human engagement through a variety of experiences that create

the world around us. It has shown transformation with consistency and accelerated

with technological innovations, including personalization, playing a pivotal role. The

journey of chapters will lead to Pandora’s box meandering through the intricacies of

customer engagement, knitting past, present, and future conditioning, experiences,

and perceptions. The deepening concept of neuro-marketing, is the emerging future

of customer engagement, which is finding its own way with the emphasized use of AI

tools in managing a delicate balance between intelligence and empathy, moreover,

the interlinking of end user experiences with neuro-linguistics hacks is navigating

a new horizon with an increased sense of emerging needs & solutions.

DOI: 10.4018/979-8-3693-6813-8.ch009

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